10 years. That's an eternity on the internet. Congratulations!
I hope the following is not inappropriate. If so please feel free to ignore it.
The 10th anniversary is a great chance to grow your business, because it's the perfect excuse to ...
- give stuff away for free (or for an email address and the permission to receive special offers
).
- make connections to the 10 or 20 biggest chess sites in the world. Offer them something for their readers and they'll drive traffic to ChessPublishing. Don't limit yourself to English sites.
- make a lot of big announcements about the unbelievably spectacular upcoming changes. Hey, we're celebrating. Come join us!
Suggestions:
Whatever you want to fix or improve on the site, have it finished by the end of August. Especially basic e-commerce standards are missing, for example additional payment providers and the usual "30 days money back guarantee" blurb. Not to talk about a partner program.
Use September to prepare marketing fireworks. Negotiate with other sites. Give them a bit of free material, offer them a more or less limited subscription for as prize for a contest. Don't pay money, use content as lever. Link back to them, etc.
8 to 10 promotions throughout Oct. sounds like a good start. Maybe every Tuesday and Friday.