I think the most effective choice of move order depends highly on the player's typical opponents since there are at least 3 good paths to the Sveshnikov. Since you are writing a repertoire for serious chess students (chesspub readers), I think it reasonable to assume your target audience is rated between 1800-2200. The chesspub posters rated over 2200 probably already have well defined repertoires.
We 'aspiring masters' are much more likely to play in 5 round weekend swiss than matches or big events. We cannot win prizes or improve our ratings with frequent draws in such events. Hence, your choice of the Sveshnikov seems perfect. I will share with you the impressions of an improving 1900. My personal choice of lines is in bold:
25% of my opponents are 1600-1800 who prefer anti-sicilians and systems like the KIA. Against this crowd, I want "unclear" or complex rather than drawish equality. A good example of this is 1.e4 c5 2.Nc3 e6 which can lead to an IQP vs. the closed and tames the grand prix attack.
When these level players play 1.e4 c5 2.Nf3 it does not imply 3.d4. They are equally as likely to play moves like 3.c3, Bb4, d3, or g3. 2...e6 eliminates most of the Rossolimo work, but gives black slightly less exciting options against those players happy to draw me than 2...Nc6.
65% of my opponents range from 1800-2200. These players are more likely to play an open Sicilian, but frequently have not studied a ton of theory. These opponents tend to enjoy move order trickery and are often afraid to enter highly theoretical lines like the Sveshnikov. This range of opponent is much more likely to play move orders like 1.e4 2.Nf3 3.Nc3 4.d4 or 1.e4 2.Nf3 3.c3. Since these are the bulk of my opponents, it is important to have a consistent repertoire.
If you plan to meet 1.e4 c5 2.Nf3 Nc6 3.Nc3 with e5, i would consider 1.e4 c5 2.Nc3 Nc6 intending 3.Nf3 e5. Similarly since I chose 1. e4 c5 2. Nf3 e6 3. c3 Nf6, I play 1. e4 c5 2. c3 Nf6 3. e5 Nd5 4. d4 cxd4 5. cxd4 e6. I also decline the Morra with 1. e4 c5 2. d4 cxd4 3. c3 Nf6.
The move order: 1. e4 c5 2. Nf3 e6 3. d4 cxd4 4. Nxd4 Nf6 5. Nc3 Nc6 produces easy equality for black when white avoids or does not know to play Nb5. A recent game of mine vs. a 2000 went 1. e4 c5 2. Nf3 e6 3. d4 cxd4 4. Nxd4 Nc6 5. Be3 Nf6 6. Bd3 d5. This kind of stuff is frequent at this level.
The move order: 1. e4 c5 2. Nf3 Nc6 3. d4 cxd4 4. Nxd4 Nf6 5. Nc3 e5 is more likely to get a Sveshnikov IF I KNOW my opponent plays the open Sicilian. However, 2...Nc6 is much more likely to get an anti-sicilian than 2...e6.
10% of my opponents are rated 2200 and above. I currently never play IM's or GM's and probably will only play a handfull in my life time. These local masters are mostly rated 2200-2300. At this level we are much more likely to get the Sveshikov, but are in more danger of getting outplayed positionally.
If you chose the 2...e6 (four knights) move order for your repertoire, we will not have much practical experience in the Sveshnikov. So, simpler lines like the Novosobirsk might make sense.
If you chose the 2...Nc6, 5...e5 move order, we may score less easy wins vs. the lower rated players, but will have more experience in the Sveshnikov. In that case, a "main line" Svesh repertoire might be best.
I don't think there is much point in using a 2...Nc6, 5...e6 move order for your target audience since it allows more viable anti-sicilians for the lower rated players.
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