The forum really has little activity this year. Standard practice when forums have less activity than expected is closing all slow sub-forums. Moving their threads to the appropriate mother-forums concentrates the activity on a few select places.
ChessPub might be already beyond the point at which this is still helpful, though.
Paying your authors to post in the forum would be a waste of money, IMHO.
If it were my show, I would
(a) kill the vast majority of the sub-forums
(b) make sure the search funktion is state of the art, which has always been an issue at ChessPub.
(c) develop a long-term strategy to create traffic via Twitter, YouTube, Twitch, etc. I'm pretty sure this can be done for cheap, if you plan it carefully enough. Targets could be: enhancing visibility, driving traffic, sharpening the Chess Publishing brand as the go-to place for up-to-date opening theory, marketing (-> identify the 10 biggest chess YouTubers and give them a full access for 6 months in exchange for a review; of course one after the other), or for example encouraging people to interact in the forum. That's a painfully slow process, but with meaningfull activity 2 times a week on the biggest social sites, it could make things better and sell a couple of subscriptions along the way.
(d) talk to all the big chess playing sites about creating a partner program, assuming it's not in place already. If the pie gets bigger, it's okay if others get a piece too.