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The basics: no adhominem attacks, no ads, etc., which can just be copied from other sites and are respected anyway by 99% here.
More interesting: you could give the novices an idea how you WISH the forum to be, into which direction it should develop. Obviously the latter would be no rigid "laws", but rather your philosophy for the whole site. Something like: many club players have good ideas which they would like to share or discuss with others. PCs are getting faster. Nonames may have a better library than the titled contributors. ... But avoid to ruin a discussion by doing ... (too many diagrams, shouting, being off-topic, rude German jokes, whatever)
Yes agree with all above of Stefan.
How wish it to be - a forum for mutual help, a medium for co-constructing and advancing chess theory.
Theoretical underpinning: the ideal social constructivist enterprise.
Hm maybe even social
constructionist (Papert) if you consider chess to be 'making'! I wouldn't go that far.
Moderating - as SF correctly notes, moderators have lives. We don't live for you. For me: family, job, forthcoming PhD, also run a nationwide lit group for teachers. Don't even have time to get to chess tourneys any more.
Avoid ill will, don't be unpleasant just because you are anonymous, try to be more (socially) constructive than destructive.
Right, I have things to do....