Hmm, if fishing really is televised then chess must have a chance!
http://stevegiddinschessblog.blogspot.se/2012/05/checkomania.html

There has, for as long as I have been playing always been a discussion how to turn chess into a more spectator friendly sport. Shorter time controls is one try that didn't go over to well.

I think I have it solved now though, we need press conferences where the players show some attitude, I want to see trash talking: "Aronian can't tell his thumb from a pawn even if his king safety depended on it." -Kramnik.

Entrance music is also a given, Ivanchuk should probably enter to the song Johnny Cash - Beast in me, since Ivanchuk seems to lose it more oftan than other chess players. http://www.youtube.com/watch?v=T8tGCVavS5s

Magnus Carlsen would ofcourse enter to the classic Norgevisan http://www.youtube.com/watch?v=sZXrK3f4zbk

Any suggestions and further ideas to make chess more popular? What entrance music do you wan't to see accompanying your favorite players?