Leon_Trotsky wrote on 09/07/19 at 21:52:29:
I always wonder why Lakdawala writes so many books, especially opening books.
I presume because Everyman have found that his books sell well, so they ask him to write more of them.
Leon_Trotsky wrote on 09/07/19 at 21:52:29:
He wrote all sorts of opening books, like on 1...b6, French, Sweshnikow, 1. b3, Modern, now Petroff. Do other authors not want these projects ¿
If you've got a winning formula – ie a combination of author and format that generates profits – then you stick to it: it's not a question of whether other authors want the projects or not. After J. K. Rowling had written a couple of successful Harry Potter books, then surely the publishers would have expected and encouraged her to write some more, not looked around to see if they could find any other authors who might like a go. Similarly – though obviously on a much smaller scale – Everyman stick with this author because of his proven track record.
Leon_Trotsky wrote on 09/07/19 at 21:52:29:
It would be nice if Kramnik or Caruana could write the Petroff book.
Yes, but then it would be a completely different book, as well as being aimed at a different, more specialised – and therefore probably much smaller – sector of the market.
Leon_Trotsky wrote on 09/07/19 at 21:52:29:
Although they probably would not want to in the first place...
Most likely not, and even if they did, they would certainly expect a substantially larger fee than Lakdawala asks. Taking that into account in the context of the small market that exists for chess books in general, why would the publishers take a big risk in a part of the market they don't generally operate in, when they can continue to put out titles with healthy sales that generate reliable profits for them?